Etsy fee calculator: see what you really keep.
Pick an order total and say whether the sale came from an Offsite Ad. You'll see every fee Etsy charges next to what the same order costs on a store of your own, at Etsy's and Stripe's published US rates.
The math
Etsy keeps up to a quarter of every sale.
Listing, transaction and processing fees on every order — and when the sale came through Etsy's Offsite Ads, another 15% on top. On your own store, the only cut is card processing.
Bring your last 12 months of sales to the discovery call — we'll run your real numbers, not this example.
Etsy's published US seller rates, 2026: $0.20 listing, 6.5% transaction, 3% + $0.25 payment processing; Offsite Ads 15% on ad-attributed orders for shops under $10K a year (12%, and mandatory, above that). Own store: Stripe US standard rate, 2.9% + $0.30. Sales tax, shipping labels and currency conversion not included; rates differ by country.
Fee by fee
Every fee, side by side.
The calculator's numbers, written out. On a US order Etsy charges up to four fees; on a store of your own, the only one is card processing.
| Fee | On Etsy | On your own store |
|---|---|---|
| Listing fee | $0.20 per listing, and again each time it renews after a sale | $0 |
| Transaction fee | 6.5% of the order total, shipping included | $0 |
| Payment processing | 3% + $0.25 | 2.9% + $0.30 with Stripe |
| Offsite Ads | 15% of ad-attributed orders for shops under $10K a year (12%, and mandatory, above), up to $100 per order | $0 |
| Order total | Etsy | Etsy, Offsite Ad sale | Your own store |
|---|---|---|---|
| $30.00 | −$3.30 | −$7.80 | −$1.17 |
| $100.00 | −$9.95 | −$24.95 | −$3.20 |
| $250.00 | −$24.20 | −$61.70 | −$7.55 |
Same rates and exclusions as the calculator above.
Do I have to leave Etsy?
No. Many sellers keep Etsy for discovery and send repeat customers to their own store, where there's no commission. Your store becomes home base; the marketplace becomes one more channel.
Will people actually find my new store?
Launch includes technical SEO, Search Console, analytics and your first campaigns. Honest answer: a new domain takes months to earn search traffic, so we plan ads and your existing customers to bridge the gap.
Ready to give your shop its own address?
Book a 30-minute discovery call. We'll look at your shop, run your real fee numbers and tell you honestly whether moving makes sense yet.
- We look at your shop, products and where your sales come from.
- We run your real marketplace fees against your own store.
- You get a straight answer: what we'd build, how long, what it costs — or that it isn't worth it yet.